MARKETING IMPLICATIONS ON 3D LED TV:

MARKETING IMPLICATIONS ON 3D LED TV: Samsung Electronics was the first company to come out with the idea of 3D LED TV where in the LED is used as backlight and they are mounted just behind the screen. This produces clarity in picture. Samsung is the first company to come up with the worlds first touch screen remote control for the TV with a three inch color display. These incomparable features give Samsung an advantage over the others in the television industry. Samsung also boasts of the first-mover advantage. In the sense they were the first to come out with such a TV. They are also the current market leader as they have sold more than 2.5 million such TVs in the first year and they are targeting more than 30 million customers in the year 2011. This proves that they are highly driven towards achieving a greater market share and would continue to dominate the market with their ardent marketing. They believe in capturing the wonder and excitement to the customer. They set up their launches on a tree or a floor or a street so that an ordinary mundane life of the customer gets enriched by the wat their products capture the 3D view of the objects. This excitement and hype created by their products makes for a great marketing technique. Some of the marketing techniques they have adopted include: Premium Pricing Strategy: When they first introduced the 3D LED TV, Samsung had premium pricing. This means that their price was above the industry average and this was well justified by the fact that none of the other companies offered such an innovative product along with so many sophisticated features. But recently, Samsung has been forced to slash their premium pricing to a more affordable pricing. Even with their initial premium pricing there were many takers. But now as the bargaining power of the customers has increased with the entry of Sony and LG into the market with the same model of televisions, it is imperative that they reduce the price to attract more customers. First-Mover Advantage: At present there are 3 companies that produce 3D LED TVs including Samsung. Samsung 3D LED TV was introduced in February 2010 and LG soon followed with its TV in March 2010. Though Sony and LG have been fast followers, Samsung still has the edge over the others because of its innovative design, sophisticated features and having the first mover advantage. It may not be for so long as Sony is planning to exploit the reputation it has earned for itself as a strong quality and technology provider. This poses a threat to the position that Samsung currently enjoys. Sony has built its reputation on providing premium pricing products and when they offer normal pricing to a product which at present has premium pricing this is a definite threat to Samsung that cannot be ignored. SEGMENTATION TARGETING AND POSITONING: Samsung targets those customers who are willing to pay the premium pricing and those are highly interested in buying innovative technology. Those who would like to possess the best in technology and those who are early adopters of new technology and innovation are their main target. The current positioning of Samsung 3D LED TV series is that they are market leaders with close competition from Sony and LG. SEGMENT: Early adopters of new innovation and technology TARGET: Those willing to pay the premium pricing for new technology products and are highly involved for a rich entertainment experience. POSITION: Currently market leaders with a major market share and recently have been forced to cut prices following tough competition from other contenders like Sony and LG. This targeting and positioning might change both ways even if any of one of the following happens: If there are further innovative features offered by Samsung, they can retain the customer base and maybe even attract a few more. But if not and those features are provided by other companies, it can pose a threat to the current position. On the other hand, any reduction in the pricing might also favour Samsung. That being said, it is also important they offer the product at an industry average. Too much of a price cut might also backfire in that the quality might come under question. FINANCIAL IMPLICATIONS: Financial implications of a product are far and wide. It includes the cost involved in the making of the product until the time it reaches the customer and also the pricing strategy followed by the company. 3D LED TV is a result of state of the art innovation and research by various technologists and scientists. So obviously there is a huge scientific and technological cost involved in the making of this product. There is also the cost of supply chain where the chain starts with the suppliers, manufacturers, buyers, wholesalers, retailers and customers. The price of such a television is finalized keeping all these financial costs involved. It becomes almost necessary that a company offer such a product at premium pricing. Effect on the Company: Company incurs various costs such as the technological costs and research and development cost. Also any change in the market might have an effect on the company. If there is a new feature that is provided by other competitors, others should also try to compete on an improved level. This might further increase the manufacturing cost. A normal LED TV has around 1000-1500 light emitting diodes and even if one of them is dismounted or repaired the cost of replacing them is high. If this problem is encountered too soon, it might affect the reliability of the product both financially and sales wise. Effect on the Customers: Customers are those who are making use of this television and any change in their preferences or wants or needs might have a change in the financial aspects of the company. If the bargaining powers of customers increase due to the availability of more such 3D LED televisions, it might to lead to price reduction by all the competitors to capture a huge part of the market share. If there are many such products then the customers have more options to choose from. Another interesting aspect of the financial implication is that when the target customers need further technological innovation then it increases the technological cost incurred. There are some customers who might be willing to pay the premium pricing even though there might be other options at different pricing. This should also be taken into account when fixing the price. Production Cost: Production cost includes the cost of technological innovation and the manufacturing cost until the finished goods reach the end users; in this case the customers. The production cost might increase depending up on the various features as requested by the customers. At present 3D LEDs are available around 5000-6000 USD. Gagnon, Director of North America TV Market Research. However, the increased level of competition among manufacturers in 2010, with LED models comprising more than 50 per cent of some lineups, will drive that average premium down to less than 70 per cent over 40-inch and as low as 17 per cent at 22-24-inch. Overall, this should push the LED-backlit LCD TV market to more than 35 million units or 20 per cent of total LCD TV shipments worldwide. Factors Affecting the Cost: There are many factors that affect the cost. They include any technological innovation, change in customer needs, special features in competitors television model, any change in the patents filed by other scientists, economic growth etc.

Hamlets Immaturity in Shakespeares Hamlet :: essays research papers

Hamlet, the Prince of Denmark, is an immature child who craves attention. Throughout the play â€Å"Hamlet† by William Shakespeare, Hamlet creates difficulty for himself because of his inability to handle the situations life throws at him. There are many aspects of life that become easier with maturity. Hamlet’s lack of maturity makes his entire life that much more difficult and, in the end, his immaturity kills him. Hamlet is given reason to believe that his Father was murdered. A ghost bearing the â€Å"†¦same figure like the king that’s dead.† (Bernardo 1:1) informed him that the old King’s death was â€Å"Murder most foul†¦Ã¢â‚¬  (Ghost 1:5). When Hamlet eagerly inquires as to the meaning of the Ghost’s words he is told that â€Å"The serpent that did sting thy father’s life/ Now wears his crown.† Upon hearing this Hamlet immediately knows that his Uncle Claudius, the new king and his new step-father, is the guilty party. A mature person upon hearing news like this would, most likely, also have gone slightly insane with anger. How ever a mature person, upon regaining some control of his or her faculties, would have taken steps to punish the murderer in a just fashion. These steps would have included informing to populace and the Queen of the New King’s treachery against the old. Hamlet does not do this, instead he schemes and plots ways to kill his Uncle as opposed to giving him the opportunity to exculpate himself. Had Hamlet acted with maturity and expressed his concerns about his uncle the lives of many people would have been spared. A second example of Hamlet’s immaturity, which stems from his plotting against Claudius, can be seen in his treatment of Ophelia, the daughter of a court advisor. Hamlet himself gives cause for belief that he is in love with Ophelia. He writes to her informing her that she is his â€Å"†¦soul’s idol†¦Ã¢â‚¬  (Polonius 2:2). How ever when Hamlet affects insanity he treats Ophelia in a very ribald manner. After a litany of insults directed at Ophelia because of Hamlet’s belief that she is in league with Polonius in trying to trap him he goes so far as to proclaim â€Å"I loved you not.† (Hamlet 3:1) Hamlet used Ophelia quite cruelly in order to strike a blow at her father and Claudius. Instead of acting like a man and telling them directly what he thought of them he abused a trusting, loving, girl in order to deliver his message of loathing. Hamlet's Immaturity in Shakespeare's Hamlet :: essays research papers Hamlet, the Prince of Denmark, is an immature child who craves attention. Throughout the play â€Å"Hamlet† by William Shakespeare, Hamlet creates difficulty for himself because of his inability to handle the situations life throws at him. There are many aspects of life that become easier with maturity. Hamlet’s lack of maturity makes his entire life that much more difficult and, in the end, his immaturity kills him. Hamlet is given reason to believe that his Father was murdered. A ghost bearing the â€Å"†¦same figure like the king that’s dead.† (Bernardo 1:1) informed him that the old King’s death was â€Å"Murder most foul†¦Ã¢â‚¬  (Ghost 1:5). When Hamlet eagerly inquires as to the meaning of the Ghost’s words he is told that â€Å"The serpent that did sting thy father’s life/ Now wears his crown.† Upon hearing this Hamlet immediately knows that his Uncle Claudius, the new king and his new step-father, is the guilty party. A mature person upon hearing news like this would, most likely, also have gone slightly insane with anger. How ever a mature person, upon regaining some control of his or her faculties, would have taken steps to punish the murderer in a just fashion. These steps would have included informing to populace and the Queen of the New King’s treachery against the old. Hamlet does not do this, instead he schemes and plots ways to kill his Uncle as opposed to giving him the opportunity to exculpate himself. Had Hamlet acted with maturity and expressed his concerns about his uncle the lives of many people would have been spared. A second example of Hamlet’s immaturity, which stems from his plotting against Claudius, can be seen in his treatment of Ophelia, the daughter of a court advisor. Hamlet himself gives cause for belief that he is in love with Ophelia. He writes to her informing her that she is his â€Å"†¦soul’s idol†¦Ã¢â‚¬  (Polonius 2:2). How ever when Hamlet affects insanity he treats Ophelia in a very ribald manner. After a litany of insults directed at Ophelia because of Hamlet’s belief that she is in league with Polonius in trying to trap him he goes so far as to proclaim â€Å"I loved you not.† (Hamlet 3:1) Hamlet used Ophelia quite cruelly in order to strike a blow at her father and Claudius. Instead of acting like a man and telling them directly what he thought of them he abused a trusting, loving, girl in order to deliver his message of loathing.

Automated Library System and Integration of Automated Library System Essay

For the past century, change occurred rapidly in professional industry and has posed significant challenges to those who always tries to be the leader in the professional field. The information waves or some called the information revolution triggered by the rising of networking technologies and personal computers has also impacted to an institution that is quite unknown to some but essential to the community, the library institution. Libraries, as we know of as buildings with stacks of books, magazine, news, files, periodicals and signs of ‘silence’ all around, may face its extinction someday. One may not run to the library or a librarian for information, but to one’s own computer which is the basic of automation. The uprising of globalization, marketization, and privatization had bring significant changes the long-held political and economic beliefs. Governments and social sponsors have been propagating that social institutions—be they hospitals, schools, colleges, and libraries—become self-sufficient if they are to purposefully work and demonstrate their relevance and competence to their clients. Institutional excellence will now have to be achieved through the arm race of technologies rather than through rules, regulations and controls.. Librarians and information managers, therefore, are being asked to generate revenue to become self-sustaining as much as possible. In Malaysia, libraries and information centers have begun to realize that marketing of information products and services is an integral part of administration, especially as a means for improving user satisfaction and promoting the use of services by current and potential users. The main arsenal for libraries in Malaysia can utilize would be the automated library system and integration of automated library system. These systems has proven that it can improve substantially the services that a common library can offer. An integrated library system (ILS), also known as a library management system is a system for a library, used to track, orders made, items owned bills paid, and patrons who have borrowed. An Integrated Library System usually consist of a type of relational database, software to interact with that database. Then there’s user interface that would interact with user and also patrons of the library. There are also modules which include acquisition, circulation, cataloguing, serials, OPAC (public interface for users). These features ease the user of library in their research or other tasks. However these systems are strangers to most library institution in Malaysia. It has been implement in only a handful of institutions such as UiTM , UM ,UTM and few more private institution. This scenario happened not because Malaysia don’t have such capabilities to grab these technologies but lack of marketing strategies to in promoting the use of such systems. Three main factors, namely the information explosion, the technology revolution, and escalating library costs are responsible for encouraging the library profession in Malaysia to develop a marketing approach in its operations and services. Some information service managers feel that marketing is inimical to the nature of their activities. But with steep competition from other institution in the country, marketing is a factor for survival. There are some radical marketing strategies in order to market information systems library in Malaysia that can be apply. These strategies can be interpreted by the market the market targeted , extraordinary plans that could raise attention and also drastic measures from the national bodies and major institution and organizations. Market or target users for information systems library in Malaysia must be thoroughly defined first in order for the technologies to grow in our soil. In Malaysia, the target public and audience would be mostly students which consist of various layer of education level. Their needs and demands in library services such as navigation, guides in their research can be fulfill through the systems. By studying their likes would help in plans of promoting the system and also could meet the target audience easier Introduction of the system or better yet the education of the systems’ use and functions to the public is prior in marketing the information system. Malaysia has various kind of media channel such as the radio, television, satellite channels and vast amount of printed materials. Advertising the information systems in libraries by making a short clip with a twist of a little drama and education in the system’s role assisting users to their needs. The education should also be consistent and updated periodically to refresh audience’s knowledge and awareness from time to time. Integration of information system through networking can also be a good marketing strategies for institution in Malaysia since the distance is no more a factor and a mutual bond already existed between education institution in Malaysia. This could help a wide spread of information system network which applies the same system and processes wherever its located in the country. This could ultimately be far more efficient for the users ( mainly the students) in using the system anywhere they want since it would incorporated the same user interface , functions, database . Technologies has also developed a new kind of attraction for the users nowadays. It offers applications and software that allows users to interact with each other , socialize through wire, gain information and keep updated through high speed network. Information system in libraries and integrated system can absorb and assimilate this application in its chain of function which would be more interactive and give the users more experience of the cyber networking via an information system in a library. Also, some more value add to the systems could attract more library user such as networking andweb browsing which would help the customer expand their search wider. There are also marketing strategies that could be implemented throughout government assistance is standardizing all the library institution by ensuring that every library in the country must be equipped with the automated information and integrated system. Although it is a quite a risky and costly for some , but the services would surely improved and would extend the image of libraries in Malaysia as a benchmark for other institution in the country. The government could also help promoting and marketing this system by introducing it to the primary and secondary level education in form of a mini automated system that can easily be used by those ages of kids in their own school library which would familiarize and make them easier to adapt to the real system in the future. Another strategies in extending the information system is through the enhancement of library personnel ‘s professional knowledge and skills for marketing the information system and services that a library offer. Library personnel should enhance their professional skills with technical knowledge and diverse skillset. This would drastically changed the user perception thus promoting the system in a way of its own. Conclusion is that these automated library system and integration of automated library system in Malaysia will succeed if the campaign focus on some important aspect of the process such as increasing the clientele and reaching out to them. Unless the information is used , it is major waste to the resources. Other than that, always ensure that product innovation and flexibility always evolve throughout the period and the financial viability for the whole process maintained at a safe level. There should also some kind of awareness and cooperation in between major organization , government ,institution and the user itself . With all that , it would not be impossible for library institution in Malaysia can also change and compete with other international institution that has long exceed us in information technologies and libraries management.

Introducing Afterthoughts and Offhand Remarks in Spanish

Not everything we say is important or even germane to what were talking about. And sometimes, in Spanish as well as in English, we want to tell a listener or reader exactly that—that what were saying is merely an afterthought, offhand remark, or something not particularly important. Introducing Afterthoughts and Offhand Remarks in Spanish Spanish has two ways of introducing remarks or comments that arent directly related to what is being talked about, ways that are typically translated as by the way or incidentally in English. The expressions used, both of them adverbial phrases that affect the meaning of an entire sentence, are a propà ³sito and por cierto. A Propà ³sito A propà ³sito is somewhat more formal than por cierto. Here are some examples of its usage: A propà ³sito, quiero hacer una fiesta este fin de semana. (By the way, I want to put together a party this weekend.)La ciudad, a propà ³sito, està ¡ a menos de 40 kilà ³metros de la frontera. (The city, by the way, is less than 40 kilometers from the border.)A propà ³sito, tenemos mà ¡s de 40.000 alumnos. (Incidentally, we have more than 40,000 students.)A propà ³sito,  ¿por quà © Plutà ³n no es planeta? (By the way, why isnt Pluto a planet?) A propà ³sito can be used in ways other than to introduce an afterthought. Since propà ³sito as a noun means intent or intention, a propà ³sito can mean intentionally or on purpose: Determinaron que no fue a propà ³sito. (They determined it was not done deliberately.)Los oficiales de la liga analizaron el audio de la partida para decidir si habà ­an perdido a propà ³sito. (The league officials analyzed the audio of the match to decide if they had lost on purpose.) Also, the phrase a propà ³sito de also can be a way of saying with respect to, concerning, or something similar. Recordà © una historia que Mamà ¡ me contaba a propà ³sito de mi padre. (I remembered a story Mom would tell me concerning my father.)Quiero hablar con Elena a propà ³sito del lanzamiento de su libro. (I want to talk with Elena about the launch of her book.) Por Cierto Although cierto usually has meanings such as true or certainly, the phrase por cierto usually has much the same meaning as a propà ³sito: Por cierto,  ¿no està ¡s descargando mà ºsica ilegalmente? (By the way, are you downloading music illegally?)La valla fronteriza, por cierto, fue construida por Estados Unidos. (The border fence, incidentally, was built by the United States.)Por cierto, vamos a preparar algo para septiembre. (By the way, well be getting something ready for September.)Por cierto, la lente del telà ©fono està ¡ compuesta por cinco elementos. (Incidentally, the lens in the phone is made up of five elements.) In some contexts, however, por cierto can mean certainly or something similar, often when affirming something that is a known truth. Por cierto, es altamente improbable que yo sea normal. (Certainly, it is highly unlikely that I am normal.)Por cierto, la Tierra no es plana. (Definitely, the Earth isnt flat.) Downgrading and Minimizing Closely related to the introduction of afterthoughts is that of minimizing or downplaying the importance of what follows. In English, this might be done using anyway, such as in Anyway, we found a restaurant that wasnt closed. Such minimizations are more common in speech than they are in writing. In Spanish, common phrases of downplaying include de todas formas, de todas maneras and de todos modos. They can be translated in a variety of ways, as these examples show: De todas formas, no me molesta que tengas muchos amigos. (In any case, it doesnt bother me that you have a lot of friends.)De todas maneras los escà ¡ndalos financieros generan un impacto reputacional. (Anyway, the financial scandals are having an impact on reputation.)De todos modos, le gustarà ­a volver a tener su propia casa. (In any event, she would like to return to her own home.) All three of these Spanish phrases can be used interchangeably with no significant changes of meaning, much like the English phrases used above. Especially in speech, it is also common to use words such as nada and/or bueno something like  filler words for a similar effect: Bueno nada, quiero compartir con ustedes mi tatuaje. (Anyway, I want to share my tattoo with you.)Bueno, quizà ¡s podamos  hacer una excepcià ³n. (OK then, maybe we can make an exception.) Key Takeaways A propà ³sito and por cierto are common ways of expressing concepts such as incidentally and by the way.Both a propà ³sito and por cierto also have meanings unrelated to introducing casual remarks.De todas formas, de todas maneras, and de todos modos are ways of de-emphasizing the thought that follows.